Steven Freiberg Net Worth is1.7 $Million
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Type: Public company

Traded As: ETFC, S&P 500

Foundation: Palo Alto, California (1982)

Location: Time-Life Building, New York City, New York United States

Key People: Frank J. Petrilli, CEO, url

Num Employees: 3,162 (03/31/2012)

Industry: Financial Services

Products: Trading & investing, banking & credit cards, retirement & planning

Revenue: operating income

Net Income: assets

Equity: homepage

E-Trade Financial Corporation (NASDAQ: ETFC) (often styled E*TRADE) is a financial services company based in New York City, United States. It is a holding company, the major business of which is an online discount stock brokerage service for self-directed investors. Investors can buy and sell securities such as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone via E-Trade Mobile Pro. The company also offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, and credit cards. E-Trade's brokerage business is regulated and licensed by the Financial Industry Regulatory Authority (FINRA). E-Trade also has a wholly owned subsidiary E-Trade Bank.
In 1982, William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California. In 1991, Porter founded a new company, E-Trade Securities, Inc., with several hundred thousand dollars of startup capital from TradePlus. E-Trade offered its trading services via America Online and Compuserve. In 1994, its revenues neared $11 million (up from $850,000 in 1992). It later reorganized and emerged under the name E-Trade Group, with E-Trade Securities as its principal subsidiary.
In August 1996, it went public with Robertson, Stephens & Company as the lead underwriter. In 2003, the company changed its name from E-Trade Group Inc. to E-Trade Financial Corporation.
In 2001, a publicly traded online brokerage firm known as Web Street Securities was acquired by E-Trade. Web Street had a strong presence in cities throughout the United States with offices in Beverly Hills, Boston, Denver and San Francisco. The sale was $50 million in stock and cash.
In 2003, the Toronto-Dominion Bank held talks to merge its TD Waterhouse discount brokerage with E-Trade, but the two sides could not come to an agreement over control of the merged entity. In 2005, E-Trade made an unsolicited offer for Ameritrade, curre

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